This Privacy Policy was last updated on, and is effective as of, January 28th, 2025. 

This Privacy Policy ("Privacy Policy”) applies to your access to and use of www.loopslab.com (the "Website"), the Loops Lab mobile application (the “App”), your purchase and use of any products from us, and any content, functionality, products and services offered on or through the Website and/or the App (collectively, the “Services”).  

Loops Pop, Inc. (the "Company", "we", or "us") is committed to comply with this Privacy Policy and any applicable data protection law when collecting your personal data. We encourage you to read this Privacy Policy carefully.

This Privacy Policy applies to information we collect:

• On the Website.

• On the App. 

• In email and other electronic messages between you and us. 

It does not apply to information collected by:

• Us offline or through any other means, including on any third-party website (which may have their own privacy policies and which we encourage you to read before providing your information on or through them).

Please read this Privacy Policy carefully to understand our policies and practices regarding your information and how we will treat it. By accessing or using our Services, you agree to the terms of this Privacy Policy. If you do not accept the terms of this Policy, you may not access or use the Website, the App or any of our Services and you should discontinue your use of our Services. This Privacy Policy may change from time to time. Your continued use of our Services after we make changes is deemed to be an acceptance of those changes. It is your responsibility to check this Privacy Policy for updates.

Children Under the Age of 18

We are aware that our Services may be used by all ages. However, our offers via the Website and App are marketed to users who are 18 years of age or older. We do not offer products for sale to minors. By accessing or using the Services, you represent and warrant that you meet all of the foregoing eligibility requirements, are capable of forming a binding contract with us, and are not barred from accessing the Services under applicable law. If you do not meet all of these requirements, you must not access or use the Services.

Children under 13 years old are permitted to use our Services only with the consent and under the supervision of their parents or legal guardians who have created an account via the Services. Parents or legal guardians are responsible for the acts of their children using or accessing our Services. 

Additional Protections for Children Under the Age of 13

We recognize the need to provide additional privacy protections when it comes to children. Some portions of our Services are accessible and usable by children under the age of 13 (“Pre-Teen Children” and each a “Pre-Teen Child”) as long that such Pre-Teen Children access and use our Services with the consent and under the supervision of their parents or legal guardians. For those portions of the Services that allow Pre-Teen Children to submit personal information, we will collect, use, and disclose personal information as described in this Privacy Policy, with certain differences and specific practices as described below.

Collection of Information from Pre-Teen Children and Parental Consent

If we allow Pre-Teen Children to create an account or otherwise engage with our Services, we will obtain consent from the child’s parent or legal guardian (in either case, referred to herein as the “Parent”) prior to the collection of their personal information. In order to obtain this consent, we sometimes ask your Pre-Teen Child to provide a Parent's email address so that we may directly notify the Parent of our privacy practices and obtain the Parent’s consent. When we do this, we delete the email address the Pre-Teen Child provided if a Parent does not timely respond to the request for consent. In addition, we use reasonable efforts to limit our collection of personal information from Pre-Teen Children to no more than is reasonably necessary to enable the Pre-Teen Child to participate in the particular Service. 

We may allow Pre-Teen Children to participate in various activities available on our Services. When we do that, we will collect the Pre-Teen Child's first name, email address, and sometimes their state of residence, as well as a Parent's email address to provide the Parent with notice that their Pre-Teen Child has sought to participate in such activity and an opportunity for the Parent to opt their Pre-Teen Child out of such activity. We will use the collected information for the purpose of that activity, or communication, and then delete the information from our records once it is no longer required.  We do not send text messages or other non-email messages (like chat) to Pre-Teen Children.

Parental Controls

At any time, a Parent can refuse to permit us to collect personal information from their Pre-Teen Child and can request that we delete from our records the personal information we have collected about their Pre-Teen Child. If you have any questions or concerns about our approach to children's privacy, if you want to access the data of your Pre-Teen Child, or request the deletion of your Pre-Teen Child's data, please contact us at privacy@loopslab.com

California Minors

California residents under 18 years of age may have additional rights regarding the collection and sale of their personal information. Please see “Your California Privacy Rights” below for more information.

Which personal data are processed by us?

We may process the following types of personal data from you on our Services.

• Automatically Collected Personal Data

As you navigate through and interact with our Services, we may passively collect information that is automatically sent to us by your web browser or your internet service provider. This information may include:

• Identifiers such as your domain name, your numerical IP address, and online identifiers such as cookie data.

• Details of your visit to our Website, including traffic data, location data, logs, and other communication data and the resources that you access and use on the Website.

• Information regarding your mobile device, including the device's unique device identifier, operating system, browser type, mobile network information, and the device's telephone number.

The amount of information sent by your web browser or mobile device depends on its settings. Please refer to your browser and mobile device settings if you want to learn what information it sends. 

• Cookie Generated Personal Data

The Company may actively obtain information about you by installing a marker commonly called a “cookie”. Cookies enable us to know you by a computer-generated, unique identifier. By providing you with a unique cookie, we are able to create a database of your previous choices and preferences, and in situations where these choices or preferences need to be collected again; they can be supplied by us automatically, saving you time and effort. Your computer or mobile device may be specially configured to reject cookies; please refer to your browser and mobile device settings for more information. For more information on cookies, please see our Cookie Policy. 

Some content or applications on our Services are served by third parties, including advertisers, ad networks and servers, content providers, and application providers. These third-parties may use this to collect information about you when you use our Services. The information they collect may be associated with your personal information or they may collect information, including personal information, about your online activities over time and across different websites and other online services. They may use this information to provide you with interest-based (behavioral) advertising or other targeted content.

We do not control these third parties' tracking technologies or how they may be used. If you have any questions about an advertisement or other targeted content, you should contact the responsible provider directly.

• User Generated Personal Data

The information we collect on or through our Services may include information that you provide to us. We collect information when you contact us, respond to the surveys, questionnaires or applications we make available, and through your search queries via our Services. 

If you e-mail us, you are voluntarily releasing the content of your e-mail to us (including your e-mail address). If you answer questions provided via the Services, you are also voluntarily releasing that information to us. You may decide not to answer any questions presented to you on our Services; if you do, you may still continue your visit, but we may elect not to provide you with services or features related to the questions you choose not to answer.

What are the purposes for which your personal data are processed by us?

We process your personal data for the purposes mentioned in the above section but also:

• To provide, maintain, and improve the Services, as well as to develop new content and features;

• To perform our contractual obligations;

• To create, maintain, and service your account, if you have created one;

• To send notifications related to your account, if you have created one;

• To send newsletters, postcards, or messages you request;

• To enable you to participate in interactive features of the Services;

• To enable you to participate in sweepstakes, contests, or promotions;

• To respond to customer service requests from you;

• To conduct internal research and development;

• To analyze traffic and user activities on the Services, identify popular areas or features, and optimize and personalize the Services;

• To serve contextual advertising and limit the number of times you see an advertisement on the Services to the extent allowed by local law;

• To identify and repair errors;

• Process or fulfill orders and transactions;

• to store the personal information for your convenience in the future on the basis of your cookie consent;

• to comply with  legal obligations to which we are subject;

• to understand how visitors use our Services and for statistical purposes on the basis of your consent, where required, and our legitimate interest to understand how our Services are used and to improve and tailor our Services to the needs of our users;

• for direct marketing purposes including the sharing of the information with our affiliates or third parties including contractors, dealers, distributors and retailers on the basis of your consent, or where you are an existing customer, on the basis of our legitimate interest to build and maintain strong customer relationships;

• to improve your experience with our Services; 

• to prevent and detect fraud, criminal activity and violations of our Terms of Use;

• to investigate security breaches and to cooperate with government authorities pursuant to a legal obligation;

• to protect our rights, as well as yours and others.

To whom are your personal data transferred?

Your personal data may be transferred to the Company’s affiliates and contractors that operate our computer systems on our behalf, and dealers, distributors and retailers for the purposes described elsewhere in this Policy. 

Our policy is to prohibit the unlawful disclosure of your personal information. We may disclose personally identifiable information you provide to third parties if you grant us the permission to do so, if it is required to do so by law or in the good faith belief that such preservation or disclosure is reasonably necessary to (a) complete the request for information, such as providing you with information on the Company that you request, (b) comply with legal processes, (c) enforce this Privacy Policy, (d) respond to claims that any information you provide violates the rights of third parties. (e) protect the rights, property, or personal safety of the Company, its users and/or the public, or (f) in relation to the sale, assignment, transfer or acquisition of all or substantially all of the Company’s assets or shares by a third party.

We do not share your personal information with third parties in exchange for money.

We may use or share information that does not reasonably identify you with any third party and for any purpose.

How long do we retain your personal data?

We retain collected information for as long as we have a legitimate business purpose to retain the data, as long as permitted by law, or until you request we delete the data if such a right exists in your jurisdiction. The duration will depend on various factors.

The criteria we may use to determine the retention period are as follows:

• the term of our relationship;

• when you have given your consent and whether you have withdrawn it;

• whether any applicable law or regulation allows for or imposes a specific retention period;

• what the expectation for retention was at the time the data was provided to us.

Your State Privacy Rights.

U.S. state consumer privacy laws may provide residents of certain states with additional rights regarding our use of their personal information. 

• California residents have the additional rights set forth in more detail in the “Your California Privacy Rights” section below, of this Policy.

• Residents of Colorado, Connecticut, Delaware, Florida, Indiana, Iowa, Montana, Nebraska, New Hampshire, New Jersey, Oregon, Tennessee, Texas, Utah, and Virginia have rights to:

• Confirm whether we process their personal information.

• Access and delete certain personal information.

• Correct inaccuracies in their personal information, taking into account the information's nature and the processing purpose (excluding Iowa and Utah).

• Data portability.

• Opt-out of personal data processing for:

• targeted advertising (excluding Iowa);

• sales; or

• profiling in furtherance of decisions that produce legal or similarly significant effects (excluding Iowa and Utah).

• Either limit (opt-out of) or require consent to process sensitive personal data.

The meaning of “sensitive personal information” differs in each of the above states. Generally, however, sensitive personal information means information that reveals a user’s racial or ethnic background; national origin; religious beliefs; mental or physical condition or diagnosis; sexual orientation; status as transgender or nonbinary; status as a victim of crime; citizenship or immigration status; precise geolocation data; or genetic or biometric data. We do not collect any of the foregoing types of sensitive personal information without your consent. 

In addition, residents of California, Colorado, Connecticut, Delaware, Florida, Indiana, Iowa, Montana, Nebraska, New Hampshire, New Jersey, Oregon, Tennessee, Texas, Utah, and Virginia have the right to appeal any decision that we make with regard to your exercise of any of your above-noted rights.

To exercise any of the above-noted rights or to appeal any decision that we make regarding the exercise of such rights, please contact the Company as noted in the “Contact Us” section below.

Your California Privacy Rights

The following additional privacy notices for California residents (the “California Notice”) supplement the information contained in the other portions of this Policy and apply solely to individuals who reside in the State of California (“California consumer” or “you”). We adopt this California Notice to comply with the California Consumer Privacy Act, as amended by the California Privacy Rights Act, and their related regulations (collectively the “CCPA”) and other applicable California laws.

Overview of Consumer Rights Under the CCPA

Under the CCPA, California consumers have certain rights regarding their personal information, including:

• The right to know the categories of personal information that we have collected and the categories of sources from which we obtained such information.

• The right to know our business purposes for sharing personal information.

• The right to know the categories of third parties with whom we have shared personal information.

  • any sales, which list identifies the personal information categories that each category of recipient purchased (note that at present we do not sell personal information that we collect); and

  • any disclosures for a business purpose, which list identifies the personal information categories that each category of recipient obtained.

• The right to know if we sold or disclosed your personal information for a business purpose, comprising two separate lists disclosing:

• The right to access the specific pieces of personal information that we have collected

• The right to correct personal information that we have collected.

• The right to delete your personal information.

• The right to not be discriminated against if you exercise your rights under the CCPA.

The provisions below of this California Notice provide further details about these and other rights and certain details about the exercise of such rights.

Information We Collect

We collect information that identifies, relates to, describes, references, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular California consumer, household or device (collectively, “personal information”). Personal information does not include:

• Publicly available information from government records.

• De-identified or aggregated California consumer information.

• Information excluded from the CCPA’s scope, including:

• Personal information covered by certain other laws, including the Fair Credit Reporting Act (FCRA), the Gramm-Leach-Bliley Act (GLBA) or California Financial Information Privacy Act (FIPA), and the Driver’s Privacy Protection Act of 1994.

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We have collected the following categories of personal information from consumers within the last twelve (12) months:  

Exercising Your CCPA Rights and Choices

The sections below describe how you may exercise your rights under the CCPA.

Access to Specific Information and Data Portability Rights. You have the right to request that we disclose certain information to you about our collection and use of your personal information. Once we receive and confirm your verifiable consumer request (see “Exercising Access, Data Portability and Deletion Rights” below), we will disclose to you:

• The categories of personal information we collected about you.

• The categories of sources for the personal information we collected about you.

• Our business or commercial purpose for collecting that personal information.

• The categories of third parties with whom we share that personal information.

• The specific pieces of personal information we collected about you (also called a data portability request).

• If we disclosed your personal information for a business purpose, a list disclosing the personal information categories that each category of recipient obtained.

As allowed by the CCPA, we do not provide these access and data portability rights for business-to-business personal information.

Deletion and Correction Request Rights. 

You have the right to request that we delete any of your personal information that we collected from you and retained, subject to certain exceptions. Once we receive and confirm your verifiable consumer request (see “Exercising Access, Data Portability, Deletion and Correction Rights” below), we will delete (and direct our service providers to delete) your personal information from our (and service provider) records, unless an exception applies.

We may deny your deletion request if retaining the information is necessary for us or our service provider(s) to:

• Complete the transaction for which we collected the personal information, provide a good or service that you requested, take actions reasonably anticipated within the context of our ongoing business relationship with you, fulfill the terms of a written warranty or product recall conducted in accordance with federal law, or otherwise perform our contract with you.

• Detect security incidents, protect against malicious, deceptive, fraudulent, or illegal activity, or prosecute those responsible for such activities.

• Debug products or services to identify and repair errors that impair existing intended functionality.

• Exercise free speech, ensure the right of another California consumer to exercise their free speech rights, or exercise another right provided for by law.

• Comply with the California Electronic Communications Privacy Act (Cal. Penal Code § 1546 et seq.).

• Engage in public or peer-reviewed scientific, historical, or statistical research in the public interest that adheres to all other applicable ethics and privacy laws, when the information's deletion may likely render impossible or seriously impair the research's achievement, if you previously provided informed consent.

• Enable solely internal uses that are reasonably aligned with California consumer expectations based on your relationship with us, such as future field campaigns or product safety issues.

• Comply with a legal obligation.

• Make other internal and lawful uses of that information that are compatible with the context in which you provided it.

As allowed by the CCPA, we do not provide these deletion rights for business-to-business personal information.

In addition, if you provide us with a verifiable consumer request to correct inaccurate personal information that we maintain about you, we will use commercially reasonable efforts to correct such information in accordance with your instructions.

Exercising Access, Data Portability, Deletion and Correction Rights.

To exercise the access, data portability, deletion and correction rights described above, you should submit a verifiable consumer request to us by one of the following methods:

• Emailing us here: privacy@loopslab.com

• By postal mail to:  Loops Pop, Inc., 220 Thompson St., New York, NY 10012

• Accessing your online account that you maintain with us, if the Services then have such account functionality available.

Only you, or someone legally authorized to act on your behalf, may make a verifiable consumer request related to your personal information. You may also make a verifiable consumer request on behalf of a minor child for whom you are a parent or legal guardian.

You may only make a verifiable consumer request for access or data portability twice within a twelve (12) month period. The verifiable consumer request must provide sufficient information that allows us to reasonably verify that you are the person about whom we collected personal information or an authorized representative, which may include:

• Your name

• Your address

• Additional information depending upon the type of request and the sensitivity of the information involved with such request

• Describe your request with sufficient detail to enable us to properly understand, evaluate and respond to such request.

We cannot respond to your request or provide you with personal information if we cannot verify your identity or your authority to make the request and confirm that the personal information involved with the request relates to you.

We will only use personal information provided in a verifiable consumer request to verify the requestor's identity or authority to make the request.

Response Timing and Format

We endeavor to respond to a verifiable consumer request within forty-five (45) days of its receipt. 

If we require more time, we will inform you of the reason and extension period in writing.

We will deliver our written response by mail or electronically, at your option.

If we’re unable to comply with your request, the response we provide will also explain the reasons we cannot comply with the request. For data portability requests, we will select a format to provide your personal information that is readily usable and should allow you to transmit the information from one entity to another entity without hindrance.

We do not charge a fee to process or respond to your verifiable consumer request unless it is excessive, repetitive or manifestly unfounded. If we determine that the request warrants a fee, we will tell you why we made that decision and provide you with a cost estimate before completing your request.

Non-Discrimination

We will not discriminate against you for exercising any of your CCPA rights.

Retention of Personal Information

Our policy is to retain personal information only for as long as is necessary to fulfill the reason for which the personal information was collected and as necessary to process such personal information. In addition to the above, we will retain your personal information for the purposes of satisfying any professional or legal reporting requirements to which we are subject. To determine the appropriate retention period for personal information, we consider the scope, nature and sensitivity of the personal information, the potential risk of harm from unauthorized use or disclosure of the personal information, the purposes for which we collected and processed your personal information and whether we can reasonably achieve those purposes through other means, as well as any applicable legal and professional requirements.

Other California Privacy-Related Disclosures

Sharing Personal Information for Direct Marketing Purposes. Before sharing personal information of California consumers with third parties for direct marketing purposes we will obtain opt-in consent from the applicable California consumers or provide such California consumers with a cost-free method to opt out.

California Do-Not-Track Disclosure. At this time, the Services are not set up to honor web browser do-not-track settings.  Do-not-track is a privacy preference that users can set in their web browsers. When a user activates the do-not-track settings in browsers that offer this setting, the browser sends a message to websites or applications requesting them not to track the user. For more information about do-not-track matters, please visit www.allaboutdnt.org.

Information on Marketing Disclosures. California Civil Code Section 1798.83 permits our users who are California residents to request and obtain from us once a year, free of charge, information about the personal information (if any) we disclosed to third parties for direct marketing purposes in the preceding calendar year. If applicable, this information would include a list of the categories of personal information that was shared and the names and addresses of all third parties with which we shared information in the immediately preceding calendar year. If you are a California resident and would like to make such a request, please submit your request in writing to us at: 220 Thompson Street, New York, NY 10012.

Content Removal Requests for Site Users Under 18 Years Old. If you are a Site user under 18 years of age and reside in California, you may request and obtain removal of, content or information that you have posted on the Site. You may send us any such requests by one of the following methods: (i) by email (writing “Privacy Policy/Removal Request” in the subject line) at privacy@loopslab.com ; or (ii) by writing to us at Loops Pop, Inc., 220 Thompson Street, New York, NY 10012.  We will review the request and respond promptly.  You should be aware that a request to remove content or information posted by you on the Services does not ensure or require complete or comprehensive removal of such content or information from our databases.

Complaints. If you have any complaint about use of our Services, you may contact us by email at  privacy@loopslab.com, or by postal mail Loops Pop, Inc., 220 Thompson Street, New York, NY 10012. In accordance with California Civil Code Section 1789.3, California residents may also file complaints with the Complaint Assistance Unit, Division of Consumer Services, California Department of Consumer Affairs by postal mail at 1625 North Market Road, Suite N112, Sacramento, CA 95834 or by telephone at 800-952-5210.

Changes to Our California Notice

We reserve the right to amend this California Notice at our discretion and at any time. When we make changes to this California Notice, we will post the updated California Notice on the Site and update the California Notice’s effective date. Your continued use of our Services following the posting of changes constitutes your acceptance of such changes.

Contact Us

To contact us about any of the matters addressed in this Privacy Policy, including to exercise any of your rights or to provide comments about this Policy and our privacy practices, you may contact us by email at privacy@loopslab.com.

You may also address complaints to the competent data protection authority.